November 21, 2017 jessekerema

If you want to move forward, you need to start taking ownership for everything that happens in your life. You have to stop blaming other people and put it back on yourself. Whatever happens to you is ALWAYS your fault. Over the past year, I’ve made a habit out of putting the blame back on myself when things don’t go as planned. The improvements and progress I have seen over this period have been huge! By taking responsibly, I’m able to better analyse the outcome and learn from my failures. It allows you to ask ‘What can I do differently…

November 20, 2017 jessekerema 3Comment

If you’re one of those people who are really active in creating their own content but never take the time to start a conversation, it’s time to make a change. You know the kind. Never engaging with their audience other than a simple ‘like’ on posts. Just liking everything in their Instagram, Facebook, LinkedIn and Medium feed in the hopes that people will follow them and never moving to a level of actually starting a conversation. Sound familiar? If it’s you, it stops today. I want to touch on one of the most important aspects on starting a new business…

November 15, 2017 jessekerema

Competitors pop up everywhere. Just when you think you’ve found them all, you find another one. Stop getting the feeling like your business is over every time you find one! Back when we first had the idea for OAKTRAV, we scoured the internet for possible competitors. We found two and we thought we’d found them all. Naively stopping our search there. Over the course of the year, we’ve been exposed to an additional 13 and every single time we found one I took it a little to close to heart. I felt threatened and immediately began deconstructing each business. Being…

November 14, 2017 jessekerema 4Comment

Imagine being the kind of person who thinks they can put 50% effort in and be entitled to whatever they were working for. The moment you deserve something will be the moment you get it. While you’re working towards your goals be prepared to be humiliated all along the way. I don’t mean humiliated as in people yelling insults at you from across the street or people picking on you in front of others. It’s a much more subtle form of humiliation. Completely exposing yourself for little or no return. Putting hours and hours into your work, every day, is…

November 12, 2017 jessekerema

A question I’ve been battling with lately is ‘Should I perfect OAKTRAV’s current features or introduce new ones?’. Since we’re only a new product, we could benefit from either option. I think if you’re a new product, it’s important to consider the following to help you decide which option should be chosen. Choosing the right way to go about a product, especially a web based product, is critical to the success of the business. One option has more of a chance of failure than the other. If you decide to go down the path of adding on new features at…

November 10, 2017 jessekerema 2Comment

I’ve had so many ‘good ideas’ over the years that I’ve lost count. I say ‘good ideas’ because it turns out, they really weren’t good at all but my thinking is if I come up with enough eventually I’ll get a winner. If you’re like me, they will generally come to you at about 3:00am and hopefully you’ve got a notepad and pen next to your bed. OAKTRAV was no different. It was 3:00am, I woke up with an idea for a travel booking site. I wrote it down and messaged one of my co-founders the next morning. Now, for…

November 1, 2017 jessekerema

The funny thing about starting an internet based company is that you actually need someone on board who knows how to build a website. Fun fact: I have no idea, apart from picking a WordPress template. My other 2 co-founders are in the same boat. We all have our own strengths and web development is not one of them. As you may have guessed this was a pretty big flaw in our plan to take over the travel social media world. We started planning. Marketing Plan, tick! Budget, tick! What posters will we have in our office, tick! Then someone…

October 31, 2017 jessekerema 4Comment

My verdict is bloggers have it tough! I started blogging about a year ago to see the challenges bloggers face when building their presence and I’ll tell you what, I found plenty! I started with the idea that I would post twice a week and that would only take a couple of hours. Seems reasonable, do some writing and upload the stories. Pfffffttt you wish jellyfish. Try every day! There’s a lot more to blogging then what everyone sees. First I had to set up the website, then pick a template (this alone took almost a week), then customize it…

June 18, 2017 jessekerema 1Comment

Reading books is one of the most important things you need to be doing when chasing your goals. Books are where you will gain most of your knowledge. They give you the ability to learn from other people’s experiences and in turn allow you to alter your way of life to ensure you keep moving forward. I used to be the kind of person who would openly tell people how much ‘I hate reading’ I just didn’t see the point. I would have preferred watching TV over reading. If this sounds like you, you need to change. Every time you…

June 11, 2017 jessekerema 6Comment

There are no ‘get rich quick schemes’ and there are no short cuts. You have to work hard and for a long period of time, if you want to reach your goals.   At the beginning of your journey to success, no matter how good your plan is, you won’t see results over night. It’s going to be a long, hard, grueling process that’s going to throw you from wall to wall, constantly. Doesn’t sound very inviting, does it? Well, it’s not supposed to be easy, that’s why it’s called a goal. It’s not something you have immediate access to,…