Why Change Is Needed And How a Content Plan Will Help

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Communication and Personal Branding Life Hacks Walkthroughs
content plan

I’ve always used a content plan.

I’ve seen a lot of posts covering how you don’t need one but I think they are the most important tool when it comes to regular posting. If you don’t have somewhere to systematically store your ideas, you’re running the risk of missing out on forgotten topics.

A content plan allows you to visually see the content you will be writing about in the future and acts as a fall back if you run out of ideas.

What Worked Yesterday May Not Work Today

Everyone seems to think they know this but do very little to actually take it into consideration. I know I was certainly one of them.

When I first started blogging I focused purely on motivational articles. While they’re an awesome topic, it’s hard coming up with new content every day without running stale. The messages get overused and people begin to lose interest.

So I expanded.

I started to write articles focused around the challenges faced when starting a company and more recently, books. I read a lot of books, so why not write about what I’ve learnt?

The below outlines how expanding into new territories can really project your growth:

 

 

You have to expand if you want to grow.

You can also see that you’re going to have quiet days. That’s just a part of the process, so don’t worry when it happens to you.

Developing a Balance

If you’re going to start expanding into other topics you have to find the right balance and this is where a content plan becomes important.

If you’re going to post every day you have to mix up the content on a daily basis.

Here are the 4 categories I focus on

  • Motivation – Writing exactly what’s going through my head. Essentially, telling people what I think you have to do in order to become successful.
  • Start-up/Entrepreneur – Covering the challenges I have faced with starting up a company and how people can avoid and/or apply the advice to their situations.
  • Books and Reviews – Writing about what I’ve learnt from the recent books I’ve read.
  • Advice – Offering step-by-step guides on certain activates. Kind of like a step further than my motivational posts.

I try to mix these up, although I’m still searching for a healthy balance with the additions of the book reviews because I only average one book about every 1-2 weeks.

I have a content plan for 1 month in advance. This means I have a lot of possible stories to play around with. I frequently change the order because I often get really pumped about a certain story or some event in my life might influence the story I want to write.

In saying that, here’s a healthy balanced weekly content plan based off my topics (just an example):

 

I do this for a month’s worth and this is how I know what to post about every day. As I work through the plan, I’ll cross off every day so I know what I’ve posted and when. This will ensure you’re not constantly covering the same topics.

Try to go over your content plan every day and change things up if it’s not working. This is where testing becomes incredibly important. Luckily, things like Medium Analytics will provide you with the information you need to see if things are working or not. If you’re consistently getting more views, you’re doing well. If you’re starting to plateau or decrease, it’s time to change things up. Get creative.

In the coming weeks I’m going to be uploading a few FREE templates for you to use in planning and mapping out your goals because I’m sick of websites making people pay for them. Sign up to my newsletter if you want to be notified when they’re up.

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