It Takes Longer Than You Think – When To Give Up and When To Keep Going


Motivation Startup Story

However long you think it’s going to take to reach your goals, double it.

Then double it again.

Everything takes longer than you think. The process to where you want to go is a long one.

Yesterday I received OAKTRAV’s yearly business name renewal notification. I couldn’t help but think how quickly the year has gone! It marked the day we had been working on it for a full year.

A year of building, planning and developing was over.

We’ve only been live for 3 weeks. Out of the whole year users have only had access to the product for 3 weeks.

We are NOWHERE near where we want to be. To be honest I thought we’d have millions of users by now. Not really, but when planning I didn’t allow for the time it would take to gain traction.

This is where it becomes so important that whatever you’re chasing is exactly what you want to do. Not what other people want you to chase or what you think you’re capable of. It has to be EXACTLY what you want.

If it’s not? I guarantee you will get over the process short of achieving your goals and you’ll give up.

I might be working long hours every day to grow OAKTRAV and the same with this blog but I love every second of it. If I could do it 24 hours a day I would do it with a smile because it’s exactly what I want to do.  There is no resistance and my goals are made up of accomplishments from both.

Never do anything short of exactly what you want to do.

How do you know you’ve found that one thing?

In the past I’ve tried so many different things – Salesmen, swimming, publication founder, tennis, the list goes on and I know exactly how to tell if something is what I truly want to do.

Whatever you have picked, do it at 100% for 2 weeks. Give it everything. After this period one of two things will happen.

  1. You’ll begin to make up excuses as to why you can’t do it at 100% capacity. At this point, I’m telling you to stop. This is an automatic indicator that you don’t really want to do it.I don’t care what it is or who’s depending on you, don’t ever force yourself to work towards something you don’t want. Besides, like I’ve said, you’re not on this earth to make other people happy.
  1. You’ll still be pumped to work on it every day, all day. If this is the case you’ve more than likely found that special thing. Go for it!

There are some cases where it can take you years to find out whether you’re doing that special thing. If it does take this long you will most likely develop a huge resistance to stop. You’ve put all this time and effort in, you can’t stop now and this is where you have to make a hard decision.  Do you force yourself to keep going or do you stop?

Well, first you have to identify if you don’t like the goal or if you don’t like the task because there’s a huge difference.


If you don’t truly want what you’re working towards than I recommend you stop. Who the hell wants to be successful at something you hate?

Go out and find that one thing.


If the thing you don’t like is the task that gets you to your goal, then you have no reason to stop.

During your journey there is going to be a shit load of things you will have to do that you won’t like but are all needed.

For example, sacrifice. Giving up parties, sleep ins, relaxing days, TV, etc. You might not like it but you most certainly need to do it. This would not be a good reason to give up. In fact, it would be an excuse.

You have to love the process and you need to trust it. Doing things you don’t want to do is all part of it.

It’s a bad day

Don’t confuse a bad day for the want to give up.

You will always have days that you don’t feel like working. You might be sick, tired, whatever your reason. If you seriously thought it was going to be a walk in the park, you are going to be seriously surprised.

You will have these days. I would have these days every 2 – 3 weeks. It’s how you react to them that counts. Don’t give up, push through. Don’t take the day as a write off and rest.  Work harder. These are the days that count. I’m very self-aware when I’m having these days but it doesn’t stop me from working towards my goals.  I’ve found that it’s really a state of mind and you can get yourself out of it if you don’t let it take over. This is where a daily to-do list becomes very important and you can see my post on it here


If you’re ever in a position where you’re reconsidering the goal you’re chasing, before you make that decision to stop make sure it’s for the right reasons and not just because it’s taking a little longer than you thought.


In the coming weeks I’m going to be uploading a few FREE templates for you to use in planning and mapping out your goals because I’m sick of websites making people pay for them. Sign up to my newsletter if you want to be notified when they’re up.

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