The One Question That Matters: Keep Going Or Stop?

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Stop or Keep going

Should you keep going or should you stop?

Based off my previous articles you’d think it’s pretty obvious where I stand on this question…. ‘Keep Going’. Based off all the books I’ve read and most likely you as well, this would be the answer but over the year I’ve been able to develop and improve my stance on this question.

See, I think that 9/10 the answer is ‘keep going’ but there are some reasons as to why you might choose to stop chasing a certain goal or activities you’re involved with.

This question has taken me so bloody long to understand and after reading The 4 Hour Work Week, is now something I apply to everything I do.

I’m constantly hearing people’s excuses as to why they’re stopping something. I’ll start with this, if you feel the need to convince someone about your choice, it’s probably the wrong choice. The only reason you would need justification from someone else is because you need to justify it to yourself.

These are some reasons I have faced over the year and whether they are the right or wrong choice:

Doesn’t Contribute To Your Main Goal (Right)

This reason, with the exception of the next reason, is the only one that should justify stopping.

If it doesn’t contribute to your main goal then its a distraction and is being used as procrastination.

Sometimes they can be hidden within a task or project that seems like it’s adding value or seems like it’s helping reach your goal. When in actual fact its not. This is where it becomes critical that you pick your opportunities wisely so that you never lose sight of whats important. You have to align all your activities and opportunities and assess whether they get you to where you want to go.

Be careful because a lot of incoming opportunities can seem awesome at the time but if they don’t get you closer to where you want to be, you’ll get over them and have wasted a lot of time.

Here’s an example that I recently faced:

I’ve been blogging for a little while now and during this current growth I’ve been experiencing, a company approached me and offered to pay me to start and build their blog.

Seems like an awesome opportunity right? Do what I love and get paid for it.

After a day of consideration, it turns out it actually wasn’t a great opportunity for me and didn’t get me closer to where I wanted to be.


Because I don’t want to build someone else’s blog. I want to build mine and I want to focus on building OAKTRAV. If I took the opportunity, I would be taken away from those 2 things and forced to spend time on something I didn’t want to do.

You have to pick your opportunities and make sure it contributes to what you want.


You Should Do It (Right)

This is the only other reason why you should stop doing something and it directly contributes to the first reason. If you should do it but it doesn’t help you get to where you want, then you shouldn’t really do it.

If you’re going to get a head you have to learn to say ‘no’ and sometimes that means being put in difficult situations but it still needs to be done and there’s only one way to get better at it. Practice…

I challenge you to say ‘no’ to the next thing you’re invited to, no mater what it is, friends, family, work whatever it is, say ‘no’ and spend that time working towards your goal. You’ll be amazed at how easy it is and how much difference it makes.


Taking Up Too Much Time (Wrong)

I’m not going to waste too much time on this point because I think it’s stupidly obvious but it’s one of the most common excuses used, so I’ll go through it.

Here’s my response:  YOU HAVE TIME.

If it’s worth doing you will make time. The reason you think you don’t is because you procrastinate on shitty things that shouldn’t even be given the time of day.

I’ve said it so many times but here’s the list of crap you procrastinate with:

  • Parties every weekend (10 hours per week)
  • Being hungover and unproductive the next day (24 hours every week, if you include sleep)
  • TV every night after work (5-10 hours every week)
  • Sleeping In
  • Going out to breakfast, lunch, dinner with friends
  • Deciding whether you should start or not (Sometimes years)
  • Planning (WAY TOO LONG)

As you can see, you have time.

That’s all I’m saying about this.


It’s Too Hard

First of all, if you think it’s too hard, do yourself a favour and give up now. Give someone else the opportunity to chase their goals.

It’s not supposed to be easy. If it were easy, everyone would achieve their goals. Everyone would be successful.

If it’s too hard you’re probably not doing what you want. You have to love the process and to love the process it has to be what you truly want. Not what you should do or what’s expected.

A goal should be something you jump out of bed for and something you work on for 16 hours every single day and love every second of it. It becomes a need.

If you don’t feel like this I suggested you rethink whether it’s what you want.

This book will be able to help you identify what you want.

Fear Of Judgment (Wrong)

I’m going to tell you something that might shock you…. NO ONE CARES!

There is absolutely no one out there waiting for you to chase your goals, just so they can bad mouth you to other people. You’re not on some pedestal where everyone is watching your every move.

Shocking right?

The second you realise this is the second you start making progress.

In the off chance you have got some negative attention from chasing your goals, it is in no way a valid excuse to stop. It just means you’re making progress and someone is jealous as hell because they don’t have the balls to do it themselves.


These are only 4 reasons but are the most common ones I hear. Two are critical steps in making progress and two are the excuses of quitters.

Something to do right now is write down every activity and opportunity you’re currently working on and seriously think whether they get you closer to your goal. If they don’t, I want you to start making progress to wiping them out.

Once you’re identified them, send me an email and we can work together on a plan to removing them.

Send the email here:

Read my popular story: The 4-Hour Check List to Building Your Personal Brand

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